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SPEAKER BIO
Joe Laratro
Joe Laratro is a recognized leader in search engine marketing and digital growth strategy, with more than 20 years of experience helping brands turn online visibility into measurable business results. He is the founder and President of Tandem Interactive, a full-service digital marketing agency specializing in SEO, paid search, analytics, and conversion optimization.
Joe is a longtime industry educator and sought-after speaker, regularly presenting at leading conferences including Pubcon, SMX,Search Engine Strategies (SES), and WebmasterWorld. He serves on the Pubcon Advisory Board and acts as lead moderator and speaker liaison, helping shape programming and content for one of the industry’s most respected events.
He is also the current Co-President of the South Florida Interactive Marketing Association (SFIMA), the region’s primary interactive marketing organization dedicated to educational excellence, professional development, and lifelong learning for digital marketers across Broward, Miami-Dade, and Palm Beach counties.
In addition to the stage, Joe has developed and taught search marketing and analytics programs for the University of San Francisco, the Direct Marketing Association (DMA), Network Solutions, Pubcon Masters, and other professional organizations. His expertise spans SEO, paid search, analytics, local search, reputation management, and marketing team development.
Joe’s insights have been featured in publications such as Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. A pioneer in the industry, he was among the first 100 certified Google AdWords Professionals and has advised major platforms including Yahoo! and Microsoft as part of early strategic search councils. He is also the author of the book SEO Diet: Fit to Be Found, which distills his practical, results-driven approach to sustainable search visibility.
Over the course of his career, Joe has worked with more than 5,000 websites, supporting organizations ranging from Fortune 500 brands to fast-growing mid-market companies and startups. Joe is known for delivering practical, no-nonsense insights that bridge strategy, technology, and real-world results.